Why is Email Better Than Print?

Lower Cost: The traditional method of marketing to consumers - using printed pamphlets, catalogues, and other paper material - is much more costly than marketing electronically. It's not practical, and sometimes, not possible to take advantage of these savings without utilizing an email marketing service.
More Efficient: Emailing is instantaneous, as opposed to mailed advertisements. Not only can regular mail take days to be delivered, but it also might not be checked every day (which lengthens the amount of time it takes before a person sees the advertisement). An advantage of Email Marketing services is organized mailing lists, which provides the ability to send information to a wide range of specific potential customers. On the whole, marketing through email enables merchants to push information, instead of waiting for consumers to discover the information themselves.